1. Lesser the page size,

your main page (including HTML, graphics, etc.) should be under 80KB in size, and at the maximum should take 20 seconds to download at 56k. “Less is more,” just take a look at Yahoo! the most popular website on the internet. Because of less images and more content it is takes less time to download and Navigation is also very fast between the pages, Although they sometime put advertisement in the home page which is sometimes in Flash or any Gif, even then also page is fast because they keep the object(flash, GIF) size low.

2. Avoid lengthy content,

don’t require more than four clicks on the scrollbar to get to the bottom of a page. Try to keep page little short and descriptive. You can’t do much with the blogs and other CMS s/w these days but still try to put more buttons instead of lengthy content. Long and lengthy content make visitor bore and results in losing client’s interest, may be because of this he leave the page soon.

For the long pages, you need to put your main PRODUCTS/Categories/TOPICS/SECTIONS on the top, so that you can market your clients well for the same products.

3. Enhance clarity with good design.

Design should be descriptive and should cover your main topics first. Make sure if you have considered all the points client wants.

4. Avoid unnecessary effects,

Plan the information structure & navigation approach. Make a clean structure which will clearly differentiate your website heading, subheadings and content.